Several months ago, a famous Japanese runner posted a picture of a pair of yellow and gray running shoes featuring a leopard motif with the brief tweet “NIKE PUMA”. The first reaction of the runners who read the news in their spare time was, “Why not Adidas?” However, different from the ordinary runners, those experienced would be wondering “Why PUMA again?” The reason they have such question is that PUMA has released lots of products in 2021. Its inspiration seems to be ceaseless and its products could be seen on all sorts of occasions through the year. Here is the brief introduction of PUMA’s achievements in 2021.
As an international sportswear giant, PUMA has a long history in running, and it will never fall short of great shoes. When it comes to the top professional running shoes of PUMA, many people may blurt out the golden boots worn by Usain Bolt who created one miracle after another.
Nonetheless, there are other great ones which are as well impressive. For example, the UltraRide PUMA released in 2020 is a great one, despite the not-so-desirable sales. The shoes adopted the PROFOAM LITE, PUMA’s latest shock mitigation technology, which, however, was not as welcomed as it was expected.
Despite that, it seems everything has changed beyond all recognition. In 2021, PUMA has released quite a few running shoes of the Nitro series using the Nitro technology. It is safe to say that the technology directly helps form PUMA’s running shoe matrix. In the first half of 2021, three works have been launched, PUMA Deviate Nitro, PUMA Velocity Nitro and PUMA Liberate Nitro, and in the second half of 2021, on the basis of the previous shoes, the Magnify Nitro was released for both beginners and those with heavy weight, the lightweight Electrify Nitro for training and Voyage Nitro for cross-country race.
Over and above that, the shoes that have been frequently exposed and worn by elite athletes include the PUMA Deviate Nitro Elite and the PUMA Fast-R, one of which was often worn by the renowned American athlete, Molly Seidel, and the other is to be released this year.
Actually, PUMA has made progress by leaps and bounds in 2021.
Well before the Tokyo Olympics, Molly Seidel had worn the Saucony Endorphin Pro to rise to the challenge in 2020 Us Olympic Trials marathon event.
Later in the Tokyo Olympics, she wore the PUMA Deviate Nitro Elite to take part in her match and won herself a medal. In November of the same year, she also participated in the 2021 New York City marathon, in which she not only made breakthrough but has PUMA shining again.
Before the 2020 TOKYO Olympic Games, PUMA cooperated with Mercedes AMG Petronas F1 team to update their products, creating EVOSPEED TOKYO FUTURE FASTER+ and EVOSPEED TOKYO FUTURE NITRO FASTER+, the lightest and most powerful shoes of the brand so far.
Karsten Warholm, the Norwegian hurdler and world record holder, has broken his own world record again at the 2020 Tokyo Olympics. However, as a matter of fact, this is not only Karsten Warholm’s victory, but also PUMA’s. With his excellent performances, Warholm also won himself “MALE WORLD ATHLETE OF THE YEAR” which brought glory to PUMA as well.
In addition, PUMA increased the exposure of its signing athlete Alica Schmidt. As a member of the German national team, she has helped PUMA a lot with her good looks and excellent abilities.
With its hardcore products and the publicity and exposure that goes with them, 2021 is a year of PUMA innovating and staying ahead in the running field. We’ll wait and see what new and stunning performances PUMA will present to us.